Lens Harbor

When you have multiple lenses covering a core subject (especially one with its own jargon), it gets repetitive writing the same explanations over and over again.

Consider building a glossary lens to supplement the content on those lenses.  Then whenever you use a jargony term, simply create a hyperlink and point your readers to the definition on your glossary lens.

Benefits of this are:
1. A common set of original definitions that you write once and link to from your other lenses and blogs.
2. Continue to demonstrate your subject expertise by pointing visitors to explanations that you wrote.
3. Declutter your core lenses so they stay focused on the meaty content. If someone needs a definition, they can click on the link.
4. Another lens to earn revenue, attract search engine traffic and refer traffic to your other lenses!

After my 2nd or 3rd fantasy football lens, I built a fantasy football glossary to support them. About 2/3 of the visits come from my lenses that link to it but there are search engine visits as well. Plus it even refers a little traffic back to my other lenses.

My preference is to use a text module for each term defined. Use the term as your module title and write up an explanation in the body. Then you can link to that specific module from your other lenses using the term as the anchor text. Remember to add a handy Table of Contents for visitors who found your glossary from a search engine and are starting at the top of the lens.

Final thought…only hyperlink a term once per lens.  That way your lens text won’t turn into an unsightly mass of hyperlinks if you use that term a lot.

This entry was posted on Monday, September 15th, 2008 at 7:22 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.